Is Social Networking Easy or Hard?

The best way to answer this question is with a question...

How much free time do you have?

There is no doubt about it, to have a successful social networking campaign you need to invest a lot of time.

Currently I work with over sixty medical practices that focus on Cosmetic Dentistry, Sedation Dentistry, Implant Dentistry, Plastic Surgery, Ophthalmology and Infertility. My doctors simply don't have the time to take away from their patients to manage a social networking campaign.

The Social Doctor offers the following services to doctors:
1. Set up accounts on Social Media Websites.
2. Develop a network of professionals and colleagues.
3. Develop a network of patients and new business prospects.
4. Offers brand management to align with your other marketing.
5. Provide inbound links to drive traffic to your website.
6. Develop an appointment reminder and follow up system.
7. Develop email marketing campaign to advertise promotions and new business incentives.
8. Publish on going content to create buzz about the practice and drive traffic to your website.

Whatever your social marketing needs are, we will be able to fulfill them.

Contact me now at TheSocialDoc@gmail.com or 216.469.8785 and find out how we can help you build your practice.

Social Networking with a Purpose

A successful social networking campaign can dramatically GROW your business.

We aren't talking about your high school son or daughter chatting on Facebook with their friends.

We are talking about social networking with a purpose.

There are many advantages of starting a Social Networking Campaign.

• Establishing strong business partnership with other professionals and colleagues.
  
• Staying connected with patients.
• Personal Branding. Control your online reputation.
  
• Personal Marketing.
• Promoting your business to generate new patients and referrals.
  
• Monetizing who and what you know to grow your practice.
  

And, so...on...

There are different Social Networking Websites for different objectives.

For example; you've probably heard of LinkedIn. According to their website:

1. Linked in has over 43 million members in over 200 countries around the world.
   
2. Executives from all Fortune 500 companies are LinkedIn members.

Above we spoke about the advantages of social networking. LinkedIn is a great site to help, "Establish strong business partnerships with other professionals and colleagues."

Versus, Sermo.

Here, physicians aggregate observations from their daily practice and then - rapidly and in large numbers - challenge or corroborate each others opinions, accelerating the emergence of trends and new insights on medications, devices and treatments. You can then apply the collective knowledge to achieve better outcomes for your patients.

Sermo is much more focused on sharing knowledge, NOT promoting your business.

Choosing the right Social Networking Websites to join can save you a lot of time.

The Social Doctor helps practices map out specific marketing goals and then we create a comprehensive social networking campaign to accomplish those goals.

Social Networking & Elective Healthcare

What is Social Networking?

A Social Network is a social structure made of individual people or groups which are connected by some specific type of relations like profession, belief, vision etc., Social Networks play a critical role in our daily lives.

Here is a list of just a few of the most popular social networking sites:

1. Facebook

2. Linkedin

3. Twitter

4. Sermo

5. MedicSpeak

Millions of people are already connected. They share photos, comment on their daily lives and network professionally to improve their careers.

Is social networking a fad or is it the future of communication?

Stay tuned to our future blog posts to learn more about social networking and its implications on the elective health-care industry.